MasterSpas Raises $215,125 for Tunnel to Towers
October 27, 2026
Summer of Heroes campaign turns summer sales into meaningful support for veterans, first responders, and their families
This summer, MasterSpas and participating dealers across the country came together for something bigger than hot tubs and swim spas.
Through the Summer of Heroes campaign, that shared commitment raised $215,125 for the Tunnel to Towers Foundation, supporting its work on behalf of America’s veterans, first responders, and their families.
The campaign was held in conjunction with the Freedom & Wellness Sale, which ran from July 1 through September 30 and was created around a shared fundraising effort benefiting Tunnel to Towers.
Turning summer sales into support
From the beginning, Summer of Heroes was about bringing the MasterSpas dealer network together around a meaningful cause. Participating dealers pledged donations tied to sales during the Freedom & Wellness Sale, turning purchases throughout the summer into support for America’s heroes and their families.
“The success of our Summer of Heroes campaign is a testament to the generosity and dedication of our dealers and employees,” said Kevin Richards, CEO of MasterSpas. “Together, we’ve turned our shared commitment to giving back into tangible support for those who have made extraordinary sacrifices.”
Supporting the Tunnel to Towers mission
The Tunnel to Towers Foundation supports America’s heroes and their families through programs that provide mortgage-free homes to families of fallen service members and first responders, build smart homes for catastrophically injured veterans, and help address veteran homelessness.
Summer of Heroes continues the spirit behind MasterSpas Cares, bringing together the company, its dealers, and customers to support organizations making a difference.
We’re grateful to every participating dealer, employee, and customer who helped make this campaign possible. Together, you helped turn a summer sales event into something with an impact that extends far beyond the showroom.
Learn more about MasterSpas Cares and the organizations we support at MasterSpas.com/cares.