Summer of Heroes: MasterSpas Charity Campaign Launches to Support Tunnel to Towers

At MasterSpas, we believe that relaxation and wellness should extend far beyond the backyard. That is why we are proud to announce the launch of Summer of Heroes campaign—a nationwide initiative dedicated to honoring and supporting military veterans, first responders, and their families through the Tunnel to Towers Foundation.

Our goal is ambitious but vital: to raise $250,000 to help provide housing security for America’s heroes.

How the MasterSpas Charity Campaign Makes an Impact

Supporting this cause is seamless for our customers. From July 1 through September 30, MasterSpas is hosting our nationwide Freedom & Wellness Sale.
During this limited-time event, MasterSpas and our dedicated network of dealers are coming together to donate a portion of the proceeds from every single hot tub and swim spa sold.

“Giving back to those who sacrifice is a cornerstone of who we are,” says Kevin Richards, CEO of MasterSpas. “We have a long history of supporting impactful causes. With the Summer of Heroes campaign, we are proud to partner with Tunnel to Towers to help provide mortgage-free homes and essential support to America’s heroes and their families.”

The Mission Behind the Tunnel to Towers Fundraiser

The Tunnel to Towers Foundation was established in memory of FDNY firefighter Stephen Siller, who heroically gave his life on September 11, 2001. Today, the organization ensures that our nation’s heroes are never forgotten by providing critical, stable housing support:

• Smart Homes for Injured Veterans: Building mortgage-free, custom smart homes that help catastrophically injured veterans and first responders regain their independence.
• Support for Gold Star Families: Paying off existing mortgages for Gold Star families and the families of fallen first responders with young children who have lost a loved one in the line of duty.
• Combating Veteran Homelessness: Providing immediate housing assistance and comprehensive support services to veterans nationwide.

Real Impact for Fallen First Responder Families

For the recipients, this support is nothing short of life-changing. A mortgage-free home provides stability, security, and peace of mind during unimaginably difficult times. It allows Gold Star and fallen first responder families to remain anchored in their communities, focus on healing, and find comfort in knowing that their loved one’s sacrifice has not been forgotten.

Join the MasterSpas Charity Campaign Today

This initiative is about more than just corporate responsibility—it’s about community action.
“At MasterSpas, we believe that caring for others extends beyond the products we make,” Richards shares. “Summer of Heroes is an opportunity for our company, our dealers, and our customers to come together in support of those who have given so much in service to others.”

Ready to find your perfect spa and support an incredible cause? Visit your local MasterSpas dealer today to explore the Freedom & Wellness Sale and help us reach our $250,000 goal!