Master Spas dealers recently gathered in Orlando at the 2017 International Dealer Meeting for the unveiling of new hot tub and swim spa products. The meeting was held at the Walt Disney World Swan Resort and welcomed dealers from around the world.
After a year of immense growth and success, Master Spas announced new features and improvements to its hot tub and swim spa products across the board. From a fresh, modern aesthetic to entirely new jets and sounds systems, dealers learned about the 2018 product line innovations that will be available to customers beginning in November 2017.
A more modern, sleek cabinet will replace the previous exterior on all hot tub and swim spa models. While this new aesthetic looks nothing like the cabinets it is replacing, the updated exteriors feature the same durability and legendary quality found in the older designs and tout an improved fit-and-finish. The new and improved cabinet style will be offered in three materials: DuraMaster™, DreamStone™ and MasterTech™. (Material availability varies by model.)
"After years of success with our original cabinet, our new cabinet has been designed with a much more contemporary aesthetic. This modern look is something our customers have expressed interest in," Kevin Richards, Master Spas VP of Sales and Marketing, said. "The new design has a European influence and delivers the modern look hot tub buyers want."
The updated cabinets feature all-new color schemes and incorporate decorative, vertical wood-look corner trim. To further showcase the new aesthetic, optional exterior lighting packages, which automatically turn on at night and off in the morning, are being offered for both hot tubs and swim spas.
In addition to the new exterior designs, Master Spas also announced that new chrome spa jets are now standard on the Twilight Series, as well as all swim spa products, and an improved, optional Bluetooth® sound system is available. The new spa sound system combines the core features of the previous entertainment system with the latest technology, such as automatic device pairing and a vibrant subwoofer.
"These new products take the quality and reliability of previous models and integrate advanced technology and customer-focused improvements to deliver hot tub and swim spa products that exceed customer expectations," said Richards.
Keeping with the international theme of the meeting, after the official unveiling of the 2018 products, all attendees were treated to an around-the-world dining experience and a private fireworks show at Epcot.
Master Spas is based in Fort Wayne, Indiana, 90 miles northeast of Indianapolis. Operating out of a state-of-the-art, 583,000-square-foot manufacturing facility on a 45-acre manufacturing campus, Master Spas is the largest portable spa, hot tub and swim spa manufacturer in the world with all products built in the U.S.A. The company's executive team boasts more than 150 years of spa manufacturing success and one of the strongest track records in the industry. For more information, please visit: www.MasterSpas.com