IRONMAN Champion Ben Hoffman joins Master Spas family and becomes the newest 'Challenger'

Fort Wayne, Ind. — April 12th, 2019

Master Spas, the largest swim spa manufacturer in the world, is excited to announce its newest brand ambassador — IRONMAN® champion Ben Hoffman.

The announcement comes as Hoffman celebrates his win the IRONMAN® African Championship on April 7, 2019. It brings his career total IRONMAN® wins to seven.

As part of the partnership, Hoffman will begin training in the latest innovation from Master Spas — an H2X Fitness Swim Spas Challenger model.

"I am very proud to announce my new partnership with Master Spas and to add their incredible H2X Challenger swim spa to my arsenal of training tools," Hoffman says.

The Challenger series from Master Spas bridges the gap between traditional jetted swim spas and propulsion systems. The unique airless jet system creates a water current that is more efficient, powerful, and smoother than the competition. With the ability to control the resistance and temperature, novice swimmers to competitive triathletes can enjoy a continuous swimming experience that mimics open water. That's why swim spas from Master Spas are the official swim spa of the IRONMAN® World Championship.

"We all know that training for a triathlon can be very time-consuming, and swimming is often the biggest barrier or performance limiter for the age-group triathlete. Even as a professional triathlete with a reasonably strong swim, I come from zero swim background, and I need to constantly monitor both my stroke technique and fitness in the water," Hoffman says. "With the H2X Challenger swim spa right in my own backyard, I will be able to minimize the energy outlay to get to my swim workouts done and focus on the technical work that needs to happen in the water."

Ben Hoffman, IRONMAN champion, with an h2x swim spa by master spas

"Taking underwater video, or having a coach monitoring from above, is much easier with this swim spa, and I have confidence I am improving my weakness and making it a strength."

Hoffman has an impressive and inspiring triathlon career, getting his start in 2007. In addition to his seven IRONMAN® wins, he's also placed second at the IRONMAN® World Championship and won seven IRONMAN® 70.3 events. He lives and trains in Tucson, Arizona.

"We are thrilled to welcome Ben into the Master Spas Family," says Kevin Richards, vice president of sales and marketing. "We're excited to partner with an athlete who shares our commitment to being the best and rising to the challenge. Ben's perseverance through injury and training is a great example for everyone — whether they are just getting started, coming back from injury, or going for an IRONMAN® win. Swim spas from Master Spas can help people of all levels train better and recover smarter so they can achieve their goals."

Read more about Ben Hoffman on the Master Spas blog.

For more information about all Master Spas has to offer, and how to find a dealer near you, please visit www.MasterSpas.com.

About Master Spas

Master Spas is based in Fort Wayne, Indiana, 90 miles northeast of Indianapolis. Operating out of a state-of-the-art, 460,000-square-foot manufacturing facility on a 33-acre manufacturing campus, Master Spas is the largest portable spa, hot tub and swim spa manufacturer in the world with all products built in the U.S.A. The company's executive team boasts more than 150 years of spa manufacturing success and one of the strongest track records in the industry. For more information, please visit: www.MasterSpas.com