Master Spas Welcomes 'Iron Cowboy' James Lawrence to Ambassador Team

FORT WAYNE, Ind. — February 18, 2021

Master Spas, the world's largest swim spa manufacturer, is excited to announce a partnership with "Iron Cowboy" James Lawrence.

"We are very excited to have James Lawrence join Team Master Spas," says Kevin Richards, Vice President of Sales and Marketing. "At Master Spas, we want to help athletes balance big goals with the demands of everyday life. Our partnership with James gives us the unique opportunity to support him as he redefines impossible while making time for family."

Lawrence is a motivational speaker most known for his "50-50-50" endeavor in 2015. The journey to complete 50 full-distance triathlons in 50 states in 50 days is shared in the documentary "Iron Cowboy: The Story of the 50.50.50." Lawrence has also broken several world records, including completing the most 70.3-mile triathlons in the course of a year.

James Lawrence in his Master Spas H2x Challenger Series Swim Spa

Through the partnership, Lawrence will be using an H2X Challenger 19D swim spa by Master Spas. The swim spa will be a valuable training and recovery tool in 2021 as Lawrence prepares for his next challenge, the Conquer 100 — 100 full-distance triathlons in 100 days.

"To be able to have a swim spa here at my house eases the complexity of training. It's so time consuming to do everything that needs to be done for a challenge like this. It is more than a full-time job," Lawrence says.

"If I can eliminate travel to the gym, travel back, all of those things that involve getting to a pool and swimming … it gets me closer and quicker to the recovery part of training, which is legit the most important part for me."

He will complete these triathlons from his home base in Utah, where he lives with his wife, Sunny, and their five children.

Master Spas roster of brand ambassadors includes professional triathletes Tim O'Donnell, Mirinda Carfrae, Ben Hoffman, and Meredith Kessler. Michael Phelps, and Taren Gesell are also brand ambassadors.

About James Lawrence

Known as the "Iron Cowboy," James Lawrence is a triathlete and motivational speaker based in Utah. He received worldwide attention in 2015 when he completed 50 full-distance triathlons in all 50 states in 50 consecutive days. He completed the challenge on July 25, 2015. James Lawrence also broke several Guinness World Records. He completed the most 70.3-mile triathlons in a year. In 2012, he broke the record for the most 140.6-mile triathlons in one year with 30 races. In 2021, he will take on the Conquer 100 challenge — 100 full-distance triathlons in 100 days, beginning March 1. To learn more, go to

About the H2X Challenger Series

The H2X Challenger Series from Master Spas bridges the gap between traditional jetted swim spas and propulsion systems. The unique airless jet system creates a water current that is more efficient, powerful, and smoother than the competition. With the ability to control the resistance and temperature, novice swimmers to competitive triathletes can enjoy a continuous swimming experience that mimics open water.

About Master Spas

Master Spas is based in Fort Wayne, Indiana, 90 miles northeast of Indianapolis. Operating out of a state-of-the-art, 614,000-square-foot manufacturing facility on a 45-acre manufacturing campus, Master Spas is the largest swim spa manufacturer in the world, and largest hot tub manufacturer that builds 100% of our spas in the USA. The company's executive team boasts more than 200 years of spa manufacturing success and one of the strongest track records in the industry. For more information, please visit: